Hobby Lobby International Rebrands to Become Hobby Express

Brentwood, TN (PRWEB) December 16, 2013

Hobby Lobby International, Inc. a 50-year-old pastime shop which sells radio control airplanes, helicopters, vehicles, vessels plus more in-store, by catalog plus online, announces it may change its name to become Hobby Express plus start marketing online at hobbyexpress.com.

The choice for the re-brand came following countless consumers experienced confusion between Hobby Lobby International, Inc. along with a similarly-branded company. With the emergence of social media plus online buying, the naming confusion was negatively impacting customers’ experience with all the Hobby Lobby International, Inc. brand.

“As my business celebrates the golden anniversary of the brand’s founding inside 1964, it’s the appropriate time to change the organization name,” mentioned Mark Cleveland, CEO of Hobby Lobby International, Inc., today Hobby Express. “What you won’t do is change the business image. We’re committed to continuing to serve the tens of thousands of visitors that have shopped the shop inside individual, by catalog plus online by continuing to provide innovative hobby goods plus exemplary customer support.”

Hobby Express can continue working its shop situated inside Brentwood, Tenn. plus marketing treatments online at the hot URL of http://www.hobbyexpress.com.

Hobby Express is the inventor plus producer of the Telemaster, a line of radio controlled airplanes which flies wonderfully plus is made with all the best precision of laser cutting. Hobby Express additionally designs plus manufactures the best marketing brands including eRC motors, controllers, servos plus kit airplanes, as well as the Pilot 1 line of classic model airplanes. Then working because Hobby Express, the firm is lookin forward to staying found on the leading edge of industry technologies going into 2014 plus beyond.

“Hobby Express was built found on the foundation of continual innovation plus we’ll not be changing which. As you move boldly into the future, we’ll continue to provide the unique goods plus wonderful service which makes you customers’ favorite pastime shop.”

To read more info on the rebranding, see http://blog.hobbyexpress.com/uncategorized/hobby-lobby-stores-inc-buys-brand-names-from-hobby-lobby-international/.

About Hobby Express

For 50 years, Hobby Express has delivered the greatest model pastime treatments, from radio control airplanes, helicopters, vehicles plus vessels, trains plus track landscaping, together with tools, paints plus accessories, to clients all over the world. Our catalog, website plus shop inside Brentwood, Tenn. provide any pastime enthusiast the data plus technical help required with quality items delivered at truly competitive costs. For more info visit http://www.hobbyexpress.com.

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